THE BLOG

Babies are born with an innate curiosity and a desire to explore and learn about their surroundings. Here are some easy play ideas they'll love.

In this interview, Camille shares insights into her creative journey, the inspiration behind her designs, and her experience collaborating with Etta Loves.

Unveiling our latest artist collaboration, merging art and science for the tiniest of eyes

Becoming a B Corp is a significant milestone in our journey, recognising our high standards of social and environmental performance, transparency and accountability

From first bites to clever cutlery moves, learn what to expect from your little ones weaning journey in our latest blog.

If you're on this rollercoaster of toothless tumult, fear not! Etta Loves has got your back. In this blog we share some helpful tips to get you and your teething tot through the dental drama.

Valentine's Day is a celebration of love and what better way to celebrate than enjoying special moments with your little one.

'Tis the season to be sensory, so here are some easy festive sensory play ideas for you - give them a try and see which one your baby loves.

Why we design in age ranges for your baby's vision

Discover how your baby really sees the world and the wonder of their developing vision.

Clever hacks to maximise the Etta Loves magic

Read about our latest research and how it has advanced what we know about baby colour preference