MAKING SMALL SUSTAINABLE STEPS AS A FAMILY

Becoming a parent is one of life’s greatest joys, but let’s face it—sometimes it can also be overwhelming. Between sleepless nights, endless nappy changes, and trying to do what’s best for your little one, the weight of all the choices you need to make can feel heavy. And if you’re a parent who wants to make eco-friendly choices for your baby and the planet, that pressure can seem even greater.

Here at Etta Loves, we understand the juggle all too well, which is why this year we’ve taken a step that’s important to both us and our customers in becoming a certified B Corporation! This means we are now part of a global community of businesses that meet the highest standards of social and environmental performance, accountability, and transparency.

But let’s talk about you, the parent who’s also trying to make sustainable choices in your daily life. It’s easy to feel like you have to do it all at once — but you don’t. Making small, simple changes can make a big difference in the long run.

Let’s explore a few baby steps you can take, without feeling overwhelmed, to nurture both your baby and the planet.

1. Switch to Reusable Nappies (even part-time)

Let’s start with nappies. Did you know 250 million single-use nappies are thrown away every day? That’s a lot of waste sitting in landfills for hundreds of years. But there’s a sustainable solution that’s becoming more accessible: reusable nappies.

While it might sound daunting at first, many parents are making the switch. Reusable nappies, like those from our friends at Bambino Mio, are kinder to both the environment and your baby’s delicate skin. Modern cloth nappies are designed to be convenient, soft, and easy to wash, so they can seamlessly fit into your routine.

Here’s what Bambino Mio has to say about making the switch:

“As modern parents become increasingly conscious of their choices, they're looking for products that are healthier for their babies and the planet. Disposable nappies are under scrutiny, not only for their environmental impact but also for the chemicals they contain. Our nappies offer a sustainable, chemical-free alternative, helping parents make choices that benefit their children and protect the planet for future generations. We're proud to be leading the #ReusableRevolution!"

If going 100% reusable feels like too much, try incorporating just a few into your routine. Our Marketing Manager, Hannah, used reusable wipes and nappies while at home, but disposable at nursery and when out and about. Each nappy you add to your routine could save 250 disposables from rubbish. Even seemingly small changes like this can have a meaningful impact.

Tempted to try? Use code ETTA10 for 10% off your first purchase with Bambino Mio. 

2. Opt for Organic and Sustainable Baby Products

From clothes to toys, many baby products are now available in organic or sustainable alternatives. By choosing products made from natural, organic, or recycled materials, you’re supporting sustainable farming practices, reducing toxins, and ensuring that what’s closest to your baby is safer for them—and for the planet. These products also are designed to stand the test of time, and can be reused for siblings or handed down to friends.

At Etta Loves, all of our products are designed with sustainability in mind. Our muslins, for example, are made from high-quality organic cotton that is gentle on sensitive skin while also being eco-friendly. We design products that can do more than the norm, meaning you don’t need ‘all the things’, you just need the best things, that do more. Why not have muslins (which every parent needs) that also supports your babies visual development while also keeping baby entertained during their awake windows. No toys, no bother!

3. Consider Second-Hand or Pre-Loved Baby Gear

Baby gear — clothes, toys, and accessories — can be expensive and are often quickly outgrown. Instead of buying everything new, consider purchasing second-hand or pre-loved items. Not only will you be reducing waste, but you'll also save money while still providing your baby with what they need.

4. Reduce Single-Use Plastics

We’re all familiar with the amount of plastic waste that accumulates in a household, especially when you have a newborn. From bottles and wipes to toys and food packaging, it can quickly add up. One simple step is to reduce your reliance on single-use plastics by opting for reusable alternatives where possible.

For example, invest in stainless steel bottles, reusable snack pouches, and natural, plastic-free or reusable baby wipes. These small swaps can make a huge difference in reducing your family’s plastic footprint.

5. Create a Capsule Wardrobe for Your Baby

It’s tempting to buy all those cute baby clothes, but babies grow fast, and a minimalist approach can be both sustainable and practical. A capsule wardrobe—a small, versatile collection of clothes—can simplify your life while reducing the environmental impact of fast fashion.

Focus on buying high-quality, durable items that can be mixed and matched, and choose fabrics like organic cotton or bamboo. This way, you’ll reduce waste, save time, and keep things simple.

Embrace Imperfection and Focus on Progress

Being a parent is hard enough without adding unnecessary pressure to be perfectly sustainable. It’s okay if you can’t do it all at once. Start with one or two changes that feel manageable and build from there. Each step you take—whether it’s switching to reusable nappies or choosing organic products—is progress.

At Etta Loves, we’re passionate about making parenting both joyful and sustainable. Becoming a B Corp has been a milestone for us, and it’s a reflection of our commitment to leaving a lighter footprint while giving you and your baby the best.

Remember, there’s no one-size-fits-all approach to sustainable living. Start small, make changes that work for your family, and know that every step you take, no matter how small, is a step in the right direction.

Together, let’s take small sustainable steps — for our children, for ourselves, and for the planet.