THE BLOG

From first bites to clever cutlery moves, learn what to expect from your little ones weaning journey in our latest blog.

If you're on this rollercoaster of toothless tumult, fear not! Etta Loves has got your back. In this blog we share some helpful tips to get you and your teething tot through the dental drama.

Valentine's Day is a celebration of love and what better way to celebrate than enjoying special moments with your little one.

'Tis the season to be sensory, so here are some easy festive sensory play ideas for you - give them a try and see which one your baby loves.

Why we design in age ranges for your baby's vision

Discover how your baby really sees the world and the wonder of their developing vision.

Clever hacks to maximise the Etta Loves magic

Read about our latest research and how it has advanced what we know about baby colour preference

Discover the benefits of bath time for your baby plus some hints and tips to make it more enjoyable.

Here are some ideas to help your baby to enjoy or at the very least tolerate tummy time without you both ending up in tears.

We help you choose which size magical muslin you'll find the most useful.