ETTA LOVES X CAMILLE WALALA
We are thrilled to announce our latest and most vibrant collaboration yet - Etta Loves x Walala Studio! As a brand dedicated to merging the worlds of art and science to support the tiniest of eyes, we couldn’t be more excited to bring you a collection that perfectly embodies this, with the expertise of one of the world’s most exciting contemporary artists.
Our mission is simple: to create sensory baby products that are as beautiful as they are beneficial for your little one’s development. Every pattern we design is rooted in scientific research to support babies’ visual and cognitive growth. This time, we’ve partnered with the phenomenal Camille Walala, known for her bold, geometric patterns and her knack for transforming public spaces into vibrant works of art.
Camille’s work is instantly recognisable - bursting with colour, energy, and joy. It’s the perfect match for our philosophy of making everyday moments not just easier, but also visually stimulating for babies and aesthetically pleasing for parents.
For this collection, Camille drew inspiration from everyday shapes and patterns, from the geometries of urban landscapes to optical art. Camille worked closely with our baby vision experts at the University of Sussex, dissecting her designs to ensure that every element would not only captivate but also contribute to a baby’s development.
This collaboration is more than just a collection of products; it’s a baby’s first art gallery experience. Each piece has been designed with the tiniest eyes in mind, making sure that the space, scale, and pattern elements are all optimized for infant vision. It’s a perfect blend of Walala’s joyful aesthetic and Etta Loves’ scientific rigor.
The Etta Loves x Camille Walala collection includes a range of sensory baby essentials - muslins, playmats, blankets, and toys - all featuring Camille’s distinctive designs. These aren’t just items for babies; they’re pieces of art that families can enjoy together. Whether it’s a muslin cloth during feeding time or a playmat for tummy time, each item is crafted to engage and calm babies while also bringing a splash of colour and joy into your home.
We can’t wait for you to experience the Etta Loves x Camille Walala collection. It’s not just about making daily moments easier - it's about making them more joyful, more colourful, and more engaging for your little ones.
Shop the range here.