SUPPORT FOR BABY, SUPPORT FOR YOU
We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.
We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
Find our more about the science that drives our brand HERE
Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.
From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.
Babies don't just see in black and white. In fact, at birth babies will be able to see a bold red followed by green. And by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.