Baby Sensory | Scientific Baby Essentials | Etta Loves EU
Left Continue shopping
Your Order

You have no items in your cart

SUPPORT FOR BABY, SUPPORT FOR YOU

We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.

We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood. 

Find our more about the science that drives our brand HERE

SENSORY HACKS

Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.

From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.

Babies don't just see in black and white. In fact, at birth babies will be able to see a bold red followed by green. And by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
VALENTINES DAY PLAY IDEAS

VALENTINES DAY PLAY IDEAS

Valentine's Day is a celebration of love and what better way to celebrate than enjoying special moments with your little one.
Read more
Christmas tree baubles

CHRISTMAS SENSORY PLAY IDEAS

'Tis the season to be sensory, so here are some easy festive sensory play ideas for you - give them a try and see which one your baby loves.

Read more
Why we design 2 age ranges for your baby's changing vision

Why we design 2 age ranges for your baby's changing vision

Why we design in age ranges for your baby's vision
Read more