Why we design 2 age ranges for your baby's changing vision
Why we design in age ranges for your baby's vision
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SPELLBOUND BY SCIENCE
Our products are unique in the world as they are designed with precise science to support babies’ visual and cognitive development. The results are magical for you and your baby.
We work with an orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex to ensure that the scales, shapes, colours and patterns on our products are aligned with what your baby can see and what they like to look at. This stimulates them and complements their eye and brain development.
Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.
SENSORY HACKS
Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.
From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.
Babies don't just see in black and white. In fact, at birth babies will be able to see bold reds and greens, and by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
THE SURPRISING WAY YOUR BABY SEES THE WORLD
Discover how your baby really sees the world and the wonder of their developing vision.
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HACKS TO GET THE MOST OUT OF OUR CLEVER PRODUCTS
Clever hacks to maximise the Etta Loves magic
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