Baby Sensory | Scientific Baby Essentials | Etta Loves EU
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SHOP OUR ARTIST COLLABS

For babies' first gallery experience

MAKE MANY MOMENTS EASIER

with our visual magic for babies

SUPPORT FOR BABY, SUPPORT FOR YOU

We transform baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.

We work with an Orthoptist (or expert in children’s vision to you and me), and our partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all our products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood. 

Find our more about the science that drives our brand HERE

SENSORY HACKS

Every order comes with an exclusive hacks card, showing ten ways to get the most from our magical sensory essentials.

From calm car journeys to happy nappy changes, productive tummy time and time for you too, we help your baby learn to see whilst also making the journey through parenthood that bit easier day to day too.

Babies don't just see in black and white. In fact, at birth babies will be able to see a bold red followed by green. And by around 2-3 months old yellow and blue should be visible. Babies can’t detect difference between more subtle shades until around 9 months old.
VALENTINES DAY PLAY IDEAS

VALENTINES DAY PLAY IDEAS

Valentine's Day is a celebration of love, and what better way to celebrate than enjoying special moments of sensory play with your little one.

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The radiant joy of Keith Haring - our sensory collaboration

The radiant joy of Keith Haring - our sensory collaboration

Our limited edition collaboration features the work of late artist and activist Keith Haring, and whilst you may not know his name you'll certainly know his artwork. Read on to find out more.
 

Haring was part of the legendary New York art scene during the 1980s and his career took off after he started filling empty advertising spaces on the subway and the sidewalks of NYC with his unique, instantly recognisable style of drawing. 

He was passionate that his work was universal, in its accessibliity and its appeal, developing an iconic visual language of simple motifs – babies, hearts and dogs – and making the city his canvas for everyone to see.

As whilst his art was simple, fun and upbeat, beneath it lay important political messages, as Haring wanted to start a conversation, question convention and represent the oppressed in society through his art.

Some of his work was overt - starting a conversation about socially important issues such as aids, apartheid, drug addition and environmentalism - and some was more subtle, but it was always full of a unique joy that gave it universal appeal to people of all ages and backgrounds.

Haring lived in New York from 1978 until his death, aged 31, from an Aids-related illness. During his short but hugely influential lifetime he had almost 50 one-man shows, painted 45 murals including one on the Berlin Wall. And since his death the Keith Haring Foundation, which he set up in 1989 to support underprivileged children and HIV charities, has supported hundreds of youth, community, art, LBGT, safe sex and planned-parenthood projects.

His work is held by MoMA, the Whitney, the LA County Museum of Art, the Andy Warhol Museum in Pittsburgh and his murals can be seen in Pisa, New York, Philadelphia, San Francisco, Antwerp, Berlin, Paris & Melbourne.

It is truly an honour to bring his art to a new generation, to bring wonder to babies and calm to parents through the radiant joy of one of the most influential artists of our time. You can view the collection here.

You can find out more about Keith Haring and the work of the Keith Haring Foundation here, and I implore you to seek out his work if you are get the chance.

Jen & Etta 

 

 

© Keith Haring Foundation. Licensed by Artestar, New York.
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MAKING SMALL SUSTAINABLE STEPS AS A FAMILY

MAKING SMALL SUSTAINABLE STEPS AS A FAMILY

Being a parent can be overwhelming, but making small, sustainable changes doesn't have to be. Here are our top tips!
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