Etta Loves x Keith Haring - Sensory Playmat - Reversible Design – Etta Loves EU
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ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

€90,00 EUR

18 reviews

 Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them.

Featured in VANITY FAIR 'Tot style for the nursery and beyond'

Browse the full Etta Loves x Keith Haring collaboration here

Designed with science

Our products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. We do this by working with our consultant Orthoptist and our scientific research partners at The Sussex Baby Lab.

This care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.

Read more about the incredible science of infant vision here

Better for the environment

Here at Etta Loves we're striving to make our products as sustainable as possible. It's why we use GOTS certified organic cotton, recycled polyester material and recycable packaging.

Find out more about our company values here.

We make your days easier

Being a new parent is hard, but we are here to provide some help across your day.

Etta Loves products are designed to perfectly support your baby and give you a well-deserved moment of calm and enough time to finish a hot drink, take a long shower, eat lunch with both hands or simply take in the wonder of your new baby.

Dimensions & Material

ize: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Recycled polyester padding

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Care Instructions

Machine washable to make your life easier.

Wash at 30 degrees and reshape if needed whilst damp.

Shipping & Returns

European delivery

We use a variety of couriers depending on where in Europe you are, and all services are tracked. When your order is shipped you will be sent an email with a tracking link.

We currently offer free standard European delivery when you spend over €100.

Orders will be shipped within 2 working days for standard delivery.

International delivery

This website is for European customers, please visit for UK and international orders and for our US & Canadian customers.


Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on within 14 days of receiving your order.

For full Shipping & Returns details see here

Customer Reviews

Based on 18 reviews
Yolande Jaquet
A real joy for the little one

Beautifully made and I love the reversible colours for different ages

M. Verdugo
Great playmat!

This is a lovely playmat that is used on a daily basis. The design really does captivate my baby's attention and it provides a bit of cushion so that she is comfy on the floor. Essentially, this mat does what it's supposed to do. We've also washed this mat in the washing machine and colours appear not to be leaking so the black and white side has retain its true colours without having any impact by the multi-colour on the flip side

Keisha Hedley-Miller
We love tummy time

The reversible playmat has been fantastic for our new born during tummy time. She loves staring at the patterns and its super soft and portable. For when accidents happen its easily machine washable and ready for use once dry, I haven't noticed any colour leakage so far either.
Would definitely recommend to any new parents.


Love this playmat. Bought it after seeing a friends. Its lightweight but a good thickness and easily foldable with a band to help pack it away neatly in the changing bag. So useful when going to visit friends and family. Love the design as well and would recommend as a special gift or a baby related treat to yourself!

Claire Lister
Excellent customer service

The products are fantastic and really looking forward to using them. Great communication!