ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to see more of the print designed for them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

Featured in VANITY FAIR 'Tot style for the nursery and beyond'

Designed With Science - Designed alongside our consultant orthoptist, Laura to support your little ones' visual development for their entire first year and beyond. One side is scaled and coloured for birth to around 4 months, then turn it over as your baby graduates to the 5+ month sensory magic.

Better For The Environment - Here at Etta Loves we're striving to make our products as sustainable as possible. Find out why we love organic cotton here.

A Warm Cup Of Tea - Being a new parent is hard. Etta Loves products are designed to support your baby and give you a well-deserved moment of calm and enough time to finish your cup of tea.

 Browse the full Etta Loves x Keith Haring collaboration here

Babies are born with the receptor cells to detect colour, but they are still immature