Etta Loves x Keith Haring - Sensory Playmat - Reversible Design – Etta Loves EU
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Etta Loves / Playmat

ETTA LOVES x KEITH HARING PLAYMAT- reversible newborn to 4 months / 5+ months

€90,00 EUR

18 reviews


Our organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.

Keith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.

The patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to see more of the print designed for them.

Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.

Size: Circular - 1m diameter

Made from: Outer – Organic cotton. Inner: Polyester padding

Machine washable to make your life easier too.

Featured in VANITY FAIR 'Tot style for the nursery and beyond'


Designed With Science - Designed alongside our consultant orthoptist, Laura to support your little ones' visual development for their entire first year and beyond. One side is scaled and coloured for birth to around 4 months, then turn it over as your baby graduates to the 5+ month sensory magic.

Better For The Environment - Here at Etta Loves we're striving to make our products as sustainable as possible. Find out why we love organic cotton here.

A Warm Cup Of Tea - Being a new parent is hard. Etta Loves products are designed to support your baby and give you a well-deserved moment of calm and enough time to finish your cup of tea.

 Browse the full Etta Loves x Keith Haring collaboration here



Babies are born with the receptor cells to detect colour, but they are still immature


Free standard UK delivery when you spend over £50.

Mainland UK Delivery

Standard shipping (3-5 working days) - Royal Mail 2nd Class  - £3.95

Fast shipping (2-3 working days) - Tracked Royal Mail 1st Class - £5.50

Next Working Day Delivery - DPD (for orders placed before midday) - £6.95

Free standard UK delivery when you spend over £50.

When your order is handed over to a courier you will receive a dispatch confirmation email with a tracking link. Please allow 10 days to pass before getting in touch about any missing orders.

International Delivery 

International shipping costs vary depending on your location, this is calculated at checkout. If you don't see a rate for your shipping destination please email and we'll be happy to help. 

All International orders will be shipped within 3 working days.

Orders delivered to destinations outside of the mainland UK may be subject to taxes, fees, customs duty, levies or other charges as a result of local legislation or customs formalities. 

EU customers will receive a request for duty and VAT due based on your local rates, which we are unfortunately unable to estimate. If your are in the USA please visit to shop our US website.


Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on within 14 days of receiving your order.

For full Shipping & Returns details see here

Customer Reviews

Based on 18 reviews
Yolande Jaquet
A real joy for the little one

Beautifully made and I love the reversible colours for different ages

M. Verdugo
Great playmat!

This is a lovely playmat that is used on a daily basis. The design really does captivate my baby's attention and it provides a bit of cushion so that she is comfy on the floor. Essentially, this mat does what it's supposed to do. We've also washed this mat in the washing machine and colours appear not to be leaking so the black and white side has retain its true colours without having any impact by the multi-colour on the flip side

Keisha Hedley-Miller
We love tummy time

The reversible playmat has been fantastic for our new born during tummy time. She loves staring at the patterns and its super soft and portable. For when accidents happen its easily machine washable and ready for use once dry, I haven't noticed any colour leakage so far either.
Would definitely recommend to any new parents.


Love this playmat. Bought it after seeing a friends. Its lightweight but a good thickness and easily foldable with a band to help pack it away neatly in the changing bag. So useful when going to visit friends and family. Love the design as well and would recommend as a special gift or a baby related treat to yourself!

Claire Lister
Excellent customer service

The products are fantastic and really looking forward to using them. Great communication!